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Merch That Matters

Merch That Matters: promotional products chosen for the job they need to do.

Merch That Matters is Out There Branding’s approach to promotional products: every item is chosen for the role it needs to play, from first impression to client appreciation. We never work from catalogues.

Useful. Relevant. Remembered.

Branded merch flat lay including NBN, Microsoft, FedEx, NATA, Fulton Hogan and JobAdder items
Five strategic roles

What does the merch need to achieve?

We start with the outcome and work backwards to the product.

01

Brand Awareness

Be recognised and remembered

Useful branded products chosen for broad reach and repeated visibility help the right audience recognise and recall your brand.

02

Pre Qualification

Build relevance before the sales conversation

Purposeful merch used early in the relationship can signal fit, create interest and help identify genuine intent.

03

Door Opening

Give the conversation somewhere to start

A distinctive and relevant gift earns attention, opens access and keeps the idea alive after the first introduction.

04

Client Appreciation

Make genuine thanks tangible

Considered, higher value branded gifts recognise clients, reinforce trust and strengthen an established relationship.

05

Staff Appreciation & Onboarding

Build belonging from day one

Thoughtful branded products welcome new starters, recognise contribution and help culture feel real in everyday work.

CANE Financial

A Funky Sock range now in its fifth edition.

Clients ask when the next one lands. That’s what merch looks like when it has a job to do.

“At CANE Financial we utilise Roy and the Out There Branding team for all our promotional product requirements. The branded sock promotion we did was hugely successful (and fun) and the Video Brochures have impressed our referral partners and clients alike with words such as ‘unique, original and funky’. We look forward to our ongoing association with Out There Branding!”

Craig Forman, Director, CANE Financial

Craig Forman of CANE Financial holding his branded socks in the Out There Branding showroom
Door opening

Start the conversation from the ground up.

A bold pair of socks can carry personality, team culture or a campaign idea into a surprisingly memorable first approach. It gets noticed in the boardroom, and it gets talked about.

Branded apparel

The people on the stand are part of the brand.

The stand, the message and the team should present as one consistent brand experience. Corporate clothing aligned to the brand makes your people part of it, on the stand, at the launch or on the showroom floor.

For Audi, crisp white branded shirts put the team on brand beside the car on display.

Briefed. Branded. Prepared. On brand.

Audi team in white Audi branded shirts beside an Audi on display
The right merch for the right visitor

Not everyone who walks past your stand should receive the same thing.

Attract

Brand awareness merch for broad reach.

Qualify

Pre-qualification and door opening merch.

Continue

Higher value follow-up for qualified prospects.

Sustainable choices across every category

Build value and reduce waste.

Sustainability works best when usefulness, quality, longevity and distribution are considered together.

Out There Branding reviews materials, packaging, product life, reusability and the quantity actually required before recommending the final mix.

Want to go eco? Shelves of sustainable branded merch in bamboo, cork and recycled materials
Process

Merch performs when it has a clear job to do.

01

Define

Audience, objective and context.

02

Select

Useful products that suit the role.

03

Align

Brand, message and presentation.

04

Plan

Budget, quantity, timing and distribution.

05

Activate

A touchpoint people keep using.

Case studies

Merch with a job to do.

FAQ

Choosing Merch That Matters

Can Out There Branding help choose products rather than simply source them?

Yes. Out There Branding begins with the audience, objective, context and desired action, then narrows the product options around that role.

Can you provide sustainable merch options?

Yes. Out There Branding can explore product longevity, materials, packaging, usefulness, production and distribution as part of the selection process.

Can merch be connected to an exhibition or campaign?

Yes. Merchandise can be integrated with exhibition engagement, door opening activity, video content, staff kits and post event follow up.

Let's talk

Let's create merch that earns its place.

Tell us who you want to reach and what you want the merch to achieve.

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