Roy Kowarski: Your Exhibition and Events Partner
If you are investing in exhibitions and trade shows, your presence needs to do more than look professional. It needs to attract the right people, create meaningful engagement, and support measurable outcomes.
Out There Branding is led by Roy Kowarski, who works with businesses to turn physical brand presence into stronger visibility, better conversations, and clearer commercial value.
Through addressing recurring exhibition challenges, client campaigns, and branded merchandise strategies, Roy has developed a practical framework for helping businesses move from presence to engagement and measurable outcomes.
Roy’s approach is strategy first. Before recommending an exhibition stand, trade show display, promotional product, or activation idea, he looks at what the business wants to achieve, who it needs to reach, and how each touchpoint can support the bigger objective.
Roy’s work brings together:
◼ Exhibition and event strategy
◼ Branded merchandise and corporate gifting
◼ Promotional product strategy
◼ Physical brand experiences that drive recall and response
Most businesses do not have a visibility problem. They have an engagement and conversion problem.
That is why Roy starts with the outcome, then builds the strategy around it, helping businesses turn their exhibition and event presence into meaningful engagement and measurable results.
From Our Founder
“Give first."
For me, giving my help is more important than just getting your business.
That belief started long before Out There Branding. I grew up in a loving family where helping others was modelled every day.
My parents were part of a service organisation, and as a child I would attend events where I learned what it meant to give people support, time, and care.
We used to take underprivileged children away for a weekend to give them a break from their challenges and help them feel accepted.
I will never forget one young girl seeing the ocean for the first time and saying, “I have never seen the sea before.”
That moment stayed with me and defined my “WHY” for life and business.
Today, that same “give first” mindset is behind the way we work with clients. We do not start by selling products. We start by understanding what you want to achieve, then build the strategy around it.
That means creating merch that matters, exhibition experiences that attract attention, and physical branding that improves visibility, engagement, and brand recall.
For me, strategy comes first because the right idea, in the right hands, can do far more than look good. It can start conversations, create connections, and help your brand be remembered.
The problem isn’t the exhibition.
It’s the lack of strategy, engagement and follow-up.
Is Your Stand Telling The Wrong Story
You’re investing in exhibitions to grow your business, strengthen your brand, build relationships, and create real opportunities.
But without the right strategy around your stand, even a strong exhibition presence can fall short. You may walk away with:
◼ Low engagement from the people you wanted to reach
◼ Conversations that never move into meaningful opportunities
◼ Bags of merch to store in a cupboard
◼ Follow-up that loses momentum once the event is over
Out There Branding is your solution.
At Out There Branding, we start with what you want to achieve, then build a strategy around your stand, messaging, branded merch, engagement activity, and follow up, helping you turn exhibition presence into measurable outcomes.
Strategy First. Always.
Most suppliers focus on what they can provide.
Out There Branding focuses on what will actually work.
Before your exhibition stand or trade show display is designed or produced, your goals, audience, and objectives are clearly defined. Every decision that follows is made to support that outcome.
We take your trade show participation from:
◼ A cost to a growth opportunity
◼ A standard activity to meaningful engagement
◼ A presence to performance
Results improve when every element has a purpose.
Meet Our Passionate Team of Specialists Bringing Your Brand Story To Life
Roy Kowarski
Chief Executive Officer
strategic exhibition & Brand Engagement Partner
Fatima Millanes-Castro
Team Leader
What Our Clients Say About Working With Our Brand Strategists.
Trusted By Brands That Want To Be Seen and Remembered
Who is Out There Branding?
Out There Branding is a strategy first exhibition and promotional products business led by Roy Kowarski. The business helps clients develop goal focused strategies for exhibition stands, trade show displays, branded merchandise, video brochures, signage, and physical marketing tools that improve visibility, engagement, recall, and outcomes.
Who is Roy Kowarski?
Roy Kowarski is the founder of Out There Branding and is positioned as Your Strategic Exhibition & Brand Engagement Partner. His work focuses on helping businesses use exhibitions, promotional products, branded merchandise, and physical brand experiences with more purpose, so every decision supports the outcome the client is trying to achieve.
Is Out There Branding a traditional branding agency?
Not in the usual sense. Out There Branding focuses on physical brand experiences, exhibition strategy, promotional products, video brochures, outdoor branding, and event visibility. The goal is to help businesses show up physically in ways that create engagement, recall, and measurable value.
What makes Out There Branding different?
Out There Branding starts with strategy, not products. Roy and the team look at your goals, audience, environment, and desired outcome before recommending an exhibition stand, promotional product, video booklet, outdoor branding solution, or event activation.
Why does Out There Branding focus so much on strategy?
A good looking stand or branded product is not enough if it does not support a clear outcome. Strategy helps align your exhibition display, messaging, promotional products, engagement activity, and follow up approach so every part of your presence has a clear role.
Can Out There Branding help if previous trade shows did not deliver results?
Yes. Many businesses invest in trade show display stands, merchandise, and event activity without a structured plan. Out There Branding reviews what you are trying to achieve, who you need to reach, and how your exhibition display can work harder to support better outcomes.
What types of businesses work with Out There Branding?
Out There Branding works with businesses that want their exhibition stands, exhibition displays, outdoor branding, video brochures, and promotional products to do more than simply look presentable. The best fit is a business that wants to attract the right audience, create better engagement, and make its physical brand presence work harder.